Our Topics for Improving Healthcare

Outpatient Care

Nudging und Impfung

Insufficient implementation of guidelines? Problems with the correct therapy adherence? Low participation rates in vaccination campaigns, screenings or disease management programmes? Emergency rooms fully packed with patients with minor and non-urgent illnesses?

The number of potential applications of behavioural sciences in outpatient care is huge. Let us find solutions which improve delivery of health care and reduces costs.

Target Groups: Medical associations (Ärztekammern)hospitals/clinicspharma companieshealth insurances

Important sources/literaturePerry et al. (2015): Behavioural insights in health care

Call-to-action: We are currently looking for clinical partners to conduct a study of how to decrease the numbers of patients visiting the emergency room with minor illnesses applying behavioural insights. Contact us: info@laeuft.eu

Inpatient Care

Checklisten reduzieren Fehler im OP

The hospital is an outstanding setting to efficiently implement a variety of nudges. Some challenges can be easily tackled with simple IT solutions, whilst others require small changes in routine processes. We offer you a joint pilot study for a topic of your choice to convincing you of the benefit of applying nudges inside the hospital.

There are four main thematic topics in the hospital where nudged can be applied: Avoiding errors, implementation of guidelines, decision aids and cost reduction. You can find more detailed information here.

Target Groups: (University) Hospitals, rehabilitation clinics

Important sources/literaturePerry et al. (2015): Behavioural insights in health care

Call-to-action: We are currently looking for a project partner for setting up decision aids based on Cochrane Reviwes for patients with terminal cancer diagnosis. We are particularly looking for professionals in palliative care. Write us: info@laeuft.eu

Patient Management

Nudges verbessern die Adhärenz und Compliance bei Medikamenten

Many health insurances face the challenge that very few of their insured people cause most of the insurances’ expenditures. Hospitals too can benefit from better patient management in case they have patients who require intensive care before, during and after a complex intervention.

Nudges offer many opportunities to improve management of patients with chronic diseases or unusual high need of care. By applying nudges in managing patients we can improve health care services, guarantee more efficient time management for providers and save costs.

We can help in better communicating with patients, improving drug adherence, higher attendance rates of medical appointments, lifestyle-changes, but also better involving and motivating providers to participate. Benefit from our expertise in case management!

Target Groups: Health Insurances, Pharma Companies, Hospitals, Institutions for Managed Care

Important sources/literature Perry et al. (2015): Behavioural insights in health care

Call-to-action: We are currently looking for a collaboration partner to conduct a study with a patient cohort requiring intensive assistance before and after a complex intervention (info@laeuft.eu)

(Digital) Health Communication

Digitale Gesundheits-Apps und Nudging

You want to start a health campaign in your community, your school, your enterprise? We understand nudging as a special kind of communication. Hence, there is a huge overlap with health communication.

Scientific evidence shows that health messages should focus much more on emotions than on pure and extensive content. The best example is indeed commercial advertising, although it deals with different objectives than nudges which always want to improve people’s lives. We need to use more positive framed messages because extensive research shows that we usually neglect messages containing warning or scaring features. Besides health messages should focus less on renouncing pleasure and long-term effects, but point out the immediate positive and joyful effects of a healthy lifestyle.

Digital Health Communication

You are already providing a health-app or you are developing one? Unfortunately many health-apps are not used very frequently by the patients or clients. Furthermore, often they do not reach their core objective to significantly change behaviour. We would be delighted to improve or create attractive, convenient and scientifically correct health-apps together with you.

Target Groups: Health Insurances, Developer and provider of health-apps

Important sources/literatureRossmann & Hastall (2015): Handbuch der Gesundheitskommunikation

Written Communication

Nudges können die Qualität von Formularen verbessern

Most of the communication of insurances with clients, providers or partners is conducted in written form. Many see this as a mere opportunity for an exchange of information, but we can assure you that there are many simple ways to modify these messages and to effectively guide the respective recipient.


By specifically modifying letters to general practitioners in the UK, prescription of antibiotics (AB) could be decreased by more than 3 % country-wide. A very similar intervention in Australia made the AB prescription rates even drop by more than 10 % ! Many other similar studies are known related to (missing) tax payment.


All of these insights can easily applied in the health sector: for example reducing very high prescription or referral rates of physicians or unusually high numbers of surgical or non-surgical procedures. In the communication process with insured people, you should also use nudges to gain more honest and timely responses, e. g. in sick payment, medical aids or care levels. 

Important information: Very easy and quick implementation (around 4 weeks) per topic (e. g. sick payment, reduction of prescriptions or referrals)

Target groupsHealth insurances (public and private, especially in case of > 500.000 insured people), public institutions

Important sources/literatureAustralian Government (2018): Nudge vs. Superbug

Global Health

Nudges können sinnvoll bei Malaria eingesetzt werden

Basically all of the topics and applications in outpatient and inpatient care can be transferred to challenges in Global Health. A number of case studies have been already realized in the context of reproductive health, vaccine programmes or tackling infectious diseases like HIV or Tuberculosis. We support stakeholders of the global health community worldwide.

Furthermore we are in the midst of a scoping review dealing with the potential of nudges in Global Health and we are member of the Global Health Hub Germany.

Target groups: Organizations with projects in Global Health, Enterprises with medical/health activities in low and middle income countries

Important sources/literature: Case study related to vaccination: Banerjee et al. (2010): Improving immunization coverage in rural India

Call-to-action: People who are interested in joining our scoping review on Global Health and Nudging mentioned above should contact us via info@laeuft.eu.

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