Who we are and what drives us

Our goal: Enabling health for all

Our Vision

We want to make health as simple as possible to achieve for all citizens.

We want to follow the slogan: “Make the healthy choice the easy choice” and we support all stakeholders who want to do likewise.

Apart from our paid projects related to consulting, implementation, commissioned studies and training, we are conducting our own and independent studies.

Furthermore we realize health campaigns in the public sphere.

Our History

Reading Thaler and Sunstein’s bestseller läuft’s Founder Mathias Krisam had so many ideas for applying nudges more decisively in health promotion. He especially saw the opportunity in decreasing the challenge of social selection in prevention programmes.

It was not until long that Mathias discovered that there had not been any scientific paper in German language dealing with nudging and health to that time. That’s why he decided to write a review on the potential of nudges and health promotion in Germany, published 2017 in the journal “Gesundheitswesen”.

Whilst Mathias was working for an international strategy consultancy he felt still attached to the topic of nudging in health. That’s why he founded the initiative “Nudge 2019”. This initiative developed the stairs nudge #treppegehtimmer (together with the health advertising agency Peix) and organized the first conference in Germany on nudging and health.

In spring 2019 Mathias decided to dedicate himself by 100 % to nudging and as a consequence in June he founded the nudging consultancy läuft.

Our Team

Our ambitious, motivated and interdisciplinary team puts all its effort for reaching your health goals

läuft Gründer Mathias Krisam

Mathias Krisam


Physician and Social Scientist

läuft Mona Maier Nudging

Mona Maier

Studies and Evaluation

Behavioural Scientist

läuft Rebecca Janßen Digitale Ökonomie

Rebecca Janßen

Public Communications


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